SHIPPED WORKS
Products which now breathe.
Each case has a vibe of its own. Take off the blue goggles and explore.
BRANCHSCAIPE
Rethinking conversational AI for non-linear thought exploration
Vidura.ai
Smart AI-powered editor designed to assist and guide users through content creation.
MY PROCESS
How I go from 0 → 1
I talk to real users, map the actual problem, and sometimes discover it's not worth building at all — before I design a single screen.
User interviews, competitor teardown, Claude for synthesis
I turn research into a checkpoint plan — what ships first, what waits, and why. Building with intent, not guesses.
Sheets/Excel Tracker
I design in layers — copy, then layout, then polish — so I never get stuck perfecting one section before the rest exists.
Pen/Paper, Figma, Google Stitch
I prototype directly in code with Claude Code — no handoff, no lost-in-translation gap between what I designed and what ships.
Claude Code, Cursor, React, Github
I launch, watch how real people actually use it, and keep notes on what changed and why — the product keeps teaching me.
Vercel, Mixpanel, Process log
BEYOND DESIGN
Pentagon that shapes my thinking.
CONNECT WITH ME
Need a designer who ships?
Feel free to reach out for a friendly hello as well.